{"title":"RAW ASHES","description":"\u003cp class=\"p1\"\u003e\u003ci\u003eBorn from the burn. Built from the remains.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eRAW ASHES explores the beauty of what survives. Inspired by scorched landscapes, industrial decay, and the relentless energy of the streets, the collection combines raw textures, contrasting panels, and rugged detailing to create pieces that feel recovered rather than manufactured.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eNot pristine. Not polished. Just honest.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eFor those who carry the fire within.\u003c\/b\u003e\u003cspan class=\"s2\"\u003e 🔥🜂\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003eCLAY® — Crafted from the aftermath.\u003c\/b\u003e\u003c\/p\u003e","products":[{"product_id":"afterburn-oversized-shirt","title":"AFTERBURN OVERSIZED SHIRT","description":"\u003cp class=\"p1\"\u003e\u003ci\u003eWhat survives the fire carries the strongest story.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eCrafted from heavyweight 12 oz denim, the Afterburn Oversized Shirt is finished with a half-washed treatment that creates a naturally worn appearance. Distressed front detailing and shredded edges give the garment a raw, unfinished character, as if it has endured years of wear before reaching your hands.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eDesigned in a structured oversized silhouette, Afterburn balances rugged construction with effortless wearability. Every fade, fray, and imperfection is intentional—reflecting the aftermath that inspired the RAW ASHES collection.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003e12 oz Denim | Half-Washed Finish | Distressed Front Detailing | Shredded Edges | Oversized Fit\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003eBuilt from the aftermath.\u003c\/b\u003e\u003cspan class=\"s2\"\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003e\u003cb\u003ePart of the RAW ASHES collection.\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"CLAY","offers":[{"title":"S","offer_id":48405797306622,"sku":"100","price":2099.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":48405797339390,"sku":"101","price":2099.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":48405797372158,"sku":"102","price":2099.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":48405797404926,"sku":"103","price":2099.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/7743\/3342\/files\/AFERBURN1.jpg?v=1782109994"},{"product_id":"iron-dust-stud-vest","title":"IRON DUST STUD VEST","description":"\u003cp class=\"p1\"\u003e\u003ci\u003eBuilt for the nights you’ll never remember.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eConstructed from heavyweight 12 oz denim, the Iron Dust Stud Vest is finished with a stone-wash treatment that gives every piece a worn, lived-in character. Metal studs run across the garment like fragments of industrial armor, adding texture, attitude, and presence.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eRaw, rugged, and unapologetically loud, it’s designed for crowded concerts, underground parties, late-night drives, and every moment that demands attention without asking for it.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003e12 oz Stone-Washed Denim | Metal Stud Detailing | Relaxed Fit\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003ePart of the RAW ASHES collection.\u003c\/b\u003e\u003c\/p\u003e","brand":"CLAY","offers":[{"title":"S","offer_id":48405717319934,"sku":"100","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":48405717352702,"sku":"101","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":48405717385470,"sku":"102","price":1899.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":48405717418238,"sku":"103","price":1899.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/7743\/3342\/files\/0_3_3.jpg?v=1782106916"},{"product_id":"burnt-earth-oversized-shirt","title":"BURNT EARTH OVERSIZED SHIRT","description":"\u003cp class=\"p1\"\u003e\u003ci\u003eRaised by dust. Shaped by the aftermath.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eThe Burnt Earth Oversized Shirt is constructed from 100% cotton with contrasting cotton twill paneling, bringing together textures that feel recovered rather than manufactured. Designed with a structured boxy fit, it maintains its form through carefully engineered construction and signature metal clasp closures.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eFinished with eyelet detailing on the collar, Burnt Earth draws inspiration from abandoned roads, worn landscapes, and the beauty found in things that endure. Every panel tells a story of survival, carrying the spirit of the collection’s raw and weathered aesthetic.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003e100% Cotton | Cotton Twill Panels | Metal Clasp Closure | Collar Eyelet Detail | Boxy Fi\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003ePart of the RAW ASHES collection.\u003c\/b\u003e\u003c\/p\u003e","brand":"CLAY","offers":[{"title":"S","offer_id":48405741928702,"sku":"100","price":2099.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":48405741961470,"sku":"101","price":2099.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":48405741994238,"sku":"102","price":2099.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":48405742027006,"sku":"103","price":2099.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/7743\/3342\/files\/0_4_2.jpg?v=1782107603"},{"product_id":"emberline-oversized-shirt-1","title":"EMBERLINE OVERSIZED SHIRT","description":"\u003cp class=\"p1\"\u003e\u003ci\u003eThe fire may fade. The mark remains.\u003c\/i\u003e\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eCrafted from 100% cotton, the Emberline Oversized Shirt combines a striped red cotton panel with structured cotton twill in a faded cream tone. Designed in a boxy silhouette to hold its shape and presence, it features custom metal clasp closures and eyelet detailing on the collar—industrial elements that reinforce its raw identity.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eInspired by sun-scorched streets, weathered signboards, and the lingering glow of a city that never truly cools down, Emberline is built to stand out without demanding attention.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cb\u003e100% Cotton | Cotton Twill Panels | Metal Clasp Closure | Collar Eyelet Detail | Boxy Fit\u003c\/b\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cb\u003ePart of the RAW ASHES collection.\u003c\/b\u003e\u003c\/p\u003e","brand":"CLAY","offers":[{"title":"S","offer_id":48405745336574,"sku":"100","price":2099.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":48405745369342,"sku":"101","price":2099.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":48405745402110,"sku":"102","price":2099.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":48405745434878,"sku":"103","price":2099.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/7743\/3342\/files\/0_1_1.jpg?v=1782108164"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0727\/7743\/3342\/collections\/RAW_ASHES_P.png?v=1782106053","url":"https:\/\/claystore.co.in\/collections\/raw-ashes.oembed","provider":"CLAY","version":"1.0","type":"link"}